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Built for Farmers,
Backed by Experience

OUR STORY

We started Furrow back in 2010 because we knew farmers needed a better way to get liquid into the ground—and we believed we could build it.

We’re based in WA, with a team in SA and sales support over on the East Coast too. Our gear’s been sent far and wide, including to South Africa and the USA, but our focus has always been on helping local farmers first.

Over the years, we’ve sold thousands of liquid kits and helped hundreds of farmers get set up and running each season. With a team of 25 across our Ag businesses, we’re here to back you every step of the way.

Meet the Team

Morgan Richards

General Manager of Operations

Morgan keeps Furrow running smoothly by bridging operations with sales, finance, and leadership. He drives efficiency through technology, systems, and cost control, ensuring the business is always future-focused.

Robert Baines

Business Manager

Robert oversees Furrow’s day-to-day operations while strengthening customer relationships and partnerships. He is passionate about supporting local agri-businesses and helping farmers adopt technology to improve soil health.

Sterling Gooch

Sales Technician

Sterling manages vendor and supplier relationships while providing tailored solutions for broad-acre seeding systems. He supports farmers with liquid injection technology, custom-designed delivery kits, and ongoing technical expertise.

Grace Di Marco

Administrative Assistance

Grace is the friendly voice of Furrow, caring for customers from order to delivery. She manages dispatch, invoicing, and customer service while also lending her creativity to social media and marketing.

Rohan Anderson

Manufacturing and Warehousing

Rohan oversees warehouse logistics, stock management, and quality assurance. He builds and tests Furrow’s rate control modules and parts, ensuring reliability from workshop to field.

Kevin Kentish

Spraying Equipment Specialist

Kevin is responsible for driving the promotion and expansion of the ARAG product range across our network of dealers, resellers, and end-user customers. He also manages the newly established Furrow Spray Shop, leading the promotion and growth of its range of agricultural and turf spraying equipment.

Chaz Tingley

Customer Service Administrator

Administration / Sales Support / Customer Service overflowing into logistics and assembly where applicable. She is also our Quality Assurance and Work Health & Safety administration.

VISION

To make liquid delivery at seeding easy to use, reliable and universally accessible for farmers everywhere.

MISSION

To use smart design, modular systems and real support to set the standard for in-furrow liquid delivery.

VALUES

Own the Outcome

We take responsibility, follow through, and do what it takes to get the job done right.

Work Together

We collaborate with our customers, partners and each other — because better results come from shared knowledge and mutual respect.

Make It Easy

Whether it’s for our customers or our team, we aim for simplicity, clarity and usability in everything we do.

Respect What Matters

We respect the land we work on, the people we work with, and the partnerships that keep us moving forward — always acting with integrity, care and consideration.

LIME GROUP

Furrow is part of the Lime Industries group of companies, alongside Optima Lime and Wilchem. Being part of this group gives us strong roots in Australian agriculture and access to a broad network of ag businesses and industry contacts. It also means we bring deep expertise in soil health and liquid nutrition—knowledge that’s built into every system we design and every product we supply.

Optima
Wilchem

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